During the 2006 Spring semester Florida State University Libraries kicked off its brand new Term Paper Clinics concept. This marked an innovative approach to promoting information literacy through individual instruction. The vision was to lessen student anxiety by providing an noninvasive atmosphere where students received personal assistance from professionals.
Advertising the clinics was an essential component to the Library's Learning Services Department's initiative to promote information literacy. In order to achieve the latter the former had to be successful.
The Learning Services Department realized the only way its librarians could enlighten students about information literacy was to get them to the clinics. This prompted a campus wide advertising campaign to get out the word on the Term Paper Clinics.
Overwhelmingly various University Support Services assisted with the promotion. The assistance provided by these units was truly remarkable. Our department received help from the campus television, radio, and newspaper, but these were only a few of the groups that stepped up to the plate. We worked in correspondence with student housing and union marketing to post our initial fliers and posters around campus.
The poster displayed is a modification of a poster that I and Chuck McCann of our Digital Media Center created. Another poster was created (seen beside posting area) by myself during the middle of the semester. This gave us the opportunity to switch out posters to keep things fresh. We now utilize both posters simultaneously.
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